Sudbury and District Health Unit
1300 Paris St
Sudbury, ON
P3E 3A3
Program Details
Program:
Media
Description:
Media advertising included
"Speed and Alcohol Kills: bus backs during Road Safety Campaign.
"Buzzed Driving is Drunk Driving", including bus backs and French and English newspaper ads
Chronic disease and alcohol provincial campaign
Prescription drug posters and ads
"Who's the Turkey" ads were developed and run during November and April.
Stage:
Final Report
Date:
From: Apr/01/2006
—
To: Mar/31/2007
Program Focus
9
Alcohol Use
Chronic Disease Prevention
Drinking & Driving
Drinking (Underage)
Drug Abuse in General
Illicit Drug Use
Injury Prevention in General
Prescription Drug Misuse
Risky Behaviour
FOCUS Provincial Objectives
2
Organizational Capacity
To enhance the effectiveness of the coalition
To sustain an appropriate partnership
6
Community Capacity / Knowledge
To increase the level of awareness regarding the risks, including the risk of injuries associated with AOD use and their consequences.
To increase the level of knowledge of appropriate actions to prevent injuries associated with AOD abuse.
To increase the level of knowledge of low-risk drinking practices.
To sustain the issue of alcohol and other drug prevention with decision makers.
To sustain the issue of alcohol and other drug prevention with partners.
To sustain the issue of alcohol and other drug prevention with the public.
6
Environmental / Programming
To increase prevention initiatives in key settings (work sites, school, etc.)
To increase the # of initiatives to prevent AOD abuse, including the prevention of injuries associated with the inappropriate use of AODs
To increase the number of effective initiatives to prevent AOD abuse among youth.
To increase the number of effective initiatives using a number of approaches (awareness, education, policy, and environmental support).
To increase the number of people reached by these AOD prevention initiatives.
To sustain appropriate programs
6
Population
To reduce the proportion of adult women and men who consume alcohol at levels that places them at risk for AOD injuries, chronic disease, illness, or death.
To reduce the proportion of illicit drug use.
To reduce the proportion of licensed drivers that report driving after consuming at least 2 drinks in the previous hour.
To reduce the proportion of youth (12-19 year olds) who consume alcohol at least once a week.
To reduce the rate of alcohol-related injuries, chronic disease, illness, or death.
To support reduced consumption of alcohol and other drug abuse, and associated alcohol and drug use behaviour changes made by the intended audience(s).
1
Outcomes
Increased Awareness / Knowledge
Settings For This Period
4
Channels / Settings
Community at Large
Enforcement
Media
Schools — Elementary, secondary & post-secondary
5
Approach
Awareness
Community Mobilization
Education
Environmental Support
Policy
8
Audience
Adult Women
Adults 19-55
Children 0-12
Men 19-55
Politicians / Opinion Leaders
Special Populations — Ethnic, low-income, Francophone, etc
